Customer Relationship Management The traditional importance of forging good relationships with our customers has developed to a point where it warrants constant attention. On-line experience, social media and other forms of instant communication has raised client expectations. All enquiries must be answered urgently and returning clients expect instant recognition and a complete knowledge of their details and history. All the current communication methods should be readily available for answering queries, handling quotations, invoicing and other accounting functions as well as storing those personal details which can make clients feel special and comfortable dealing with us.
Our robust CRM package handles most currently popular methods of communication, interfaces with standard word processors and other office software and links to our IAMIS Sales Accounting Package. Embedded list and reports enable an accurate assessment of the effectiveness of marketing campaigns and the ‘quality’ of the customer base etc. The need for a flexible approach to further management reporting can be met by integrating products like SAP Crystal Reports configured to access the CRM SQL databases. Data quality is maintained by tools and procedures handling duplications, incomplete information and maintaining keys to maximise database access rates. The amount of information stored is theoretically only limited by hardware and operating system capacity.

Customer Relationship Management
The traditional importance of forging good relationships with our customers has developed to a point where it warrants constant attention. On-line experience, social media and other forms of instant communication has raised client expectations. All enquiries must be answered urgently and returning clients expect instant recognition and a complete knowledge of their details and history. All the current communication methods should be readily available for answering queries, handling quotations, invoicing and other accounting functions as well as storing those personal details which can make clients feel special and comfortable dealing with us.

Our robust CRM package handles most currently popular methods of communication, interfaces with standard word processors and other office software and links to our IAMIS Sales Accounting Package. Embedded list and reports enable an accurate assessment of the effectiveness of marketing campaigns and the ‘quality’ of the customer base etc. The need for a flexible approach to further management reporting can be met by integrating products like SAP Crystal Reports configured to access the CRM SQL databases. Data quality is maintained by tools and procedures handling duplications, incomplete information and maintaining keys to maximise database access rates. The amount of information stored is theoretically only limited by hardware and operating system capacity.